Babies”R”Us: Icon Branding

Babies”R”Us announced their partnership with Kohl’s and plans to set up hundreds of pop-up shops in their stores by late 2024. I was commissioned by Babies”R”Us to design and revamp product icons as well as other assets that the company would use in both physical and digital media.

By collaborating with the global marketing manager, these icons would correspond to the brand being recognized as the go-to store for a variety of baby products, from toys to furniture. Additionally, I contributed to updating the brand color palette that will be prominent in all future deliverables.