Babies”R”Us: Icon Branding

Beginning of 2024, Babies”R”Us announced its partnership with Kohl’s and plans to set up hundreds of pop-up shops in Kohl’s stores by late 2024. I was commissioned by Babies”R”Us to design and revamp product icons and several other visual assets that the company would use across both physical and digital media. Working closely with the global marketing manager, I ensured these icons aligned with the brand’s positioning as the go-to destination for a wide range of baby products, from toys to furniture and nursery essentials. In addition, I contributed to refining and updating the brand color palette that will be prominent across all future deliverables.