Paradoxica
The scope:
Paradoxica is a premium sparkling water brand built around the fascinating concept of paradoxes, transforming philosophical ideas into a distinctive beverage experience. The brand wanted to pivot into an aesthetic that’s more of an homage to classical aesthetics, instead of something cartoony and informal.
The solution:
The direction was to embrace a visual identity that bridges ancient wisdom and contemporary design. It now combines classical motifs, medieval-inspired imagery, and refined typography with a clean, modern aesthetic.
Paradoxica initially had a logo that didn’t match the vibe it was trying to express. Furthermore, the color palette and illustrative style did not effectively communicate a modern look while incorporating medieval aesthetics.
Paradoxica originally only had a variety pack including all available flavors. Now, 12-pack boxes of each flavor are available to consumers.
